The Garlic Blog

 

Delve into the sweet and the spicy world of video production and digital marketing with the Garlic Media Group team!

 

Welcome Alan Samuel

Alan Samuel, Executive VP of Innovation Alan Samuel will be joining the Garlic Media Group team as our new Executive VP of Innovation. With his background in tech and innovation as the head of UX / UI at Apple inc. for many of their firsts. From the first iPod, first...

Video Marketing for Brand Building

Video Marketing for Brand Building

In the world of marketing today, social media is king. On average, individuals spend 2 hours and 15 minutes each day scrolling through their social media feeds and see anywhere between 4,000 and 10,000 ads per day! So the question is: how do I make my marketing standout and catch the attention of my target audience? The answer: build your brand through video content!

Why Video Marketing is so Powerful

Why Video Marketing is so Powerful

Video content has created an environment of consumer engagement, unlike anything we have seen in the past. In general, video content has at least double the number of shares, comments, and likes than standard posts on social media.

Growing An Audience Organically

Growing An Audience Organically

Growing your audience doesn’t happen overnight. Trying to build your brand online can frequently feel like your standing in a corner talking to a wall. You’re posting photos online, and no one seems to care, you post about your business on social media yet no one seems to interact. It’s a dead end and can often feel frustrating, but there are some basic strategies you can implement to grow your audience quickly, and naturally.

Influencer Marketing Increases Brand Value

Influencer Marketing Increases Brand Value

Your company’s brand identity is its essence. It is how people see you brand in the world, how it’s perceived and the way it makes them feel. However, people don’t always believe the identity of the brand you’re selling them so reaching out to relevant influencers who will validate its identity is crucial.

How to Maximize Marketing Impact to Drive Measurable Results

How to Maximize Marketing Impact to Drive Measurable Results

The need to drive accountability for sales and revenue contribution among Chief Marketing Officers (CMO) is growing. Today, CEOs expect at least 80% higher levels of ownership and responsibility from their CMOs then in previous years. To better understand how your companies CMOs can do a better job of measuring in-house marketing to improve your overall ROIs and conversion tracking, read on.

Importance of Branding in a Growing Market: The Unknown in Blockchain Technology

Importance of Branding in a Growing Market: The Unknown in Blockchain Technology

Blockchain technology is revolutionizing the way startups roll out, and Garlic Media Group is ready to brand your company to succeed in this ever-evolving world of technological advancements. With the constant changes that keep marketing agencies on their toes, our team of experts tediously track all industry trends, and this my friends, includes the unmatched technology driving blockchain.

The State of Corporate Video

The State of Corporate Video

The technological advancements the past few years have been incredible. Especially in regards to the state of corporate video. Companies continuously search for the elusive, “smaller, faster, cheaper, better,” way to target their current demographic resulting in a never-ending race to the top. Not to mention, an influx of ‘professionals,’ mass producing unengaging content on social media.

Elon Musk Deletes Facebook Page – What does this mean for Facebook?

Elon Musk Deletes Facebook Page – What does this mean for Facebook?

Amid revelations that British data company, Cambridge Analytica, improperly harvested information from at least 50 million US voter’s Facebook pages, prompted many users to leave the social network in protest. Among those to abandon social media accounts is wealthy entrepreneur Elon Musk. In the wake of this growing scandal, Musk, CEO of SpaceX and Tesla, is one of the more prominent people to call it quits, and he did so in a very public way- by taking to Twitter.

Social Media Users Demand Authentic Content

Social Media Users Demand Authentic Content

Content creation is an ever-evolving conundrum. Social media giants such as Facebook, YouTube, Instagram and more, habitually see shifts in what digital storytellers are posting, and what is being shared by consumers. Recent trends show that users are demanding...

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