Finding investors is often the most stressful aspect of starting a business. Even with a solid business plan and innovative products, finding the right investor can be a complicated process. The right investor is more than just a fistful of dollars. When you are making a video pitch, make sure that you are focusing your message to reach the right type of investor for your business.
Different types of businesses will appeal to different types of investors. You want an investor who can provide capital, but also be a partner in helping to grow your brand and fulfill your company vision. Before you make an investor video, make sure you research investors so that you can produce a video that appeals to their interests. In addition to researching past investments, you need to find out about their personal interests. The more personal you can make your investor video, the more likely you are to get someone to invest in your business.
Tell a great story
One thing you have to realize about investors is that they have heard and seen it all. In fact, investors hear pitches day in and day out, which can be intimidating to companies. Of course, you want to be innovative and creative with your video pitch, but you can’t get so caught up in being different from others that you stray from your brand. Don’t get so caught up in flash and visuals that you forget to tell your story. Sometimes, telling your story simply and authentically is all you need to pique the interest of an investor. Remember, you want the investor to be interested in you, so make sure that you are putting yourself, your company, and your vision in the foreground.
Keep it simple
Despite advancements in video and storytelling, there’s one concept that has stood the test of time, and that’s keeping it simple. Don’t convolute your message by explaining your business and your product too much. There are two common pitch video mistakes. First, being too technical and taking the personality out of their pitch. Second, being condescending to the investor. When you use industry lingo or technical terms, the result is a watered down, boring, and sterilized pitch video. On the other hand, over-explaining your product will result in insulting the investor. Remember: investors have done their homework, too, so they will have a good understanding of your business. You don’t have to explain it to them in full detail.
Professional video production company
At Garlic, we’ll help you produce the perfect pitch video to attract investors. We’ll help you tell a great story, make it visually appealing, and keep it authentic and simple.
Talk to the Garlic team about your business and your vision.