Every great idea needs funding. Fortunately, the peer-to-peer lending platforms, like Kickstarter, have made it much easier or startups and entrepreneurs to get funding for their venture. However, just because funding may seem more easily accessible doesn’t mean that every venture is going to get funding. When it comes to a successful funding campaign, video reigns king. If you want to increase the chances of your idea getting funded, you need to work with a video production company to create a successful Kickstarter campaign video.
Why use video in your campaign
Video is quickly becoming the best marketing tool that we have. So, when it comes to attracting lenders to your business idea, video is invaluable. In a short amount of time, you can get your message across, playing to all senses and using every tool to get people to pay attention to your product or service. However, not every video campaign is created equal. You need the right marketing strategy and quality video production to be successful, and you need the right message. You don’t want to be all flash and no substance. In the end, you need your investors to understand what you are trying to create.
The foundation to a great Kickstarter campaign video
Whereas funding may be the goal of your video, that is not what you want to focus on. By the simple fact that you’re on Kickstarter, that should be enough for your audience to realize that you are looking for money. The biggest mistake people make is to use the video to ask for money. This is a waste of time, money, and resources. The foundation to a great Kickstarter campaign video is selling the experience that your product or service is going to give the user.
Make it personal
People like to invest in products that make them feel like they are part of something bigger. You want your video to create a sense of a shared experience. Use the video to allow people to get up close and personal with you, your company, and your vision. If you can make a personal connection and make them care about your products, they are more likely to invest.
Explain your idea
Of course, you can appeal to people’s emotions all day long, but if you can’t explain what your idea is all about, then you’re not going to be successful. Don’t be too abstract. On the other hand, you also don’t want to go into too much detail. You want to be able to explain your idea simply and concisely. When you work with Garlic, we’ll help you come up with the right script for your campaign video. We start every video production by getting to know our clients. If you can explain your idea to us, we’ll help you convey your message to the people.
Video production and marketing in Denver
If you’ve got a brilliant venture that needs funding, work with Garlic Media to create a successful Kickstarter video campaign. We’ve helped many companies, big and small, create successful campaign videos to get their venture off the ground.