What is Google Alphabet?

It may seem unconventional to rebrand one of the most well known brands in the world, but Google has, from the very beginning, stated that they are “unconventional.” In the online marketing and website development world (or in most popular vernacular), “Google” is...
The Transformation of SEO: Part II

The Transformation of SEO: Part II

Over the past five years, search engine optimization has gone through a pretty extreme growth spurt – so much so that I think it’s worth reevaluating what it means to “do” SEO and its expected results. In a previous blog, we discussed this evolution of SEO and its new...

The Transformation of SEO: Part I

Don’t think SEO is right for you? Make sure you’re asking the right questions.   Search Engine Optimization has been going head-to-head with search engines for more than a decade. SEO even gained a reputation for trying to “game the system” – finding...
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