You can have the best online content in your industry, or in any industry, but if you don’t know how to integrate content with SEO, all of your brilliant content is going to get stuck in the slow lane of the information superhighway. If you want to improve your search engine ranking, you have to hire an SEO manager and create a dynamic SEO strategy.
SEO to improve your search engine ranking
The first step to finding the right SEO manager is to understand what SEO is. SEO stands for Search Engine Optimization and is the process used to ensure that your company is visible online. So, when people search for keywords that apply to your company, Google will recognize your company as a viable search result. The better your content, the better your search engine ranking. The higher the ranking, the more hits, and the more potential you have to gain customers.
The first thing your company needs to talk about with a potential SEO manager is the type of keywords that you should be pushing for your company. Keywords are words that you imagine your clients using when they search for information about your industry. Before they search directly for your company name, they’re going to search in more general terms. If you have invented a new yoga mat that absorbs sweat but not the smell, your keywords are going to be targeted towards the yoga and fitness industry. Besides “yoga,” you may also want to gain access to clients who are searching for “healthy living” or “relaxation” or “minimizing stress.” However, you always have to make sure that the content is authentic. If you want your keyword to be yoga, you have to create content that supports that keyword.
Social media platforms also have a search function. However, when people search on social media, they’ll search in hashtags, or they’ll check out the most popular #trends of the day and check that out. Make sure you are using the right hashtags to improve your company’s #searchability. When you are posting on Twitter, Facebook, Instagram, etc., turn your keywords into hashtags. Don’t just stop there; work with your #marketingcompany to help you come up with a great strategy for using hashtags as marketing campaigns.
Understanding your clients and your business
Hiring an SEO manager and digital marketing manager isn’t cheap, so you want to make sure that you are spending your budget wisely. Any marketing strategy is greatly improved by having a detailed and personal understanding of your company, mission, vision, and customer. Make sure that the SEO manager that you end up hiring takes the time to get to know your business. They may have clients in the same industry, but that doesn’t mean that the same marketing and SEO strategy is going to work for you.
Full-service digital marketing and SEO
At Garlic Media, we do more than just SEO. In fact, we’ve come up with our own service that we call Digital Reach Optimization (DRO.) DRO is our all-in-one B2B-B2C-POC-SEO-CPC-CRM-ROI-work-smarter-play-harder strategy that we bring to your company and brand. Yeah, we know, you didn’t understand any of that. What it means is that when you work with Garlic Media, you get more than one service for your money. Our strategy goes beyond just getting the best ranking on a search engine. DRO is a broad spectrum strategy that encompasses every aspect of digital marketing and branding.
With Garlic Media, you get the most out of your marketing budget, every time.