In the world of marketing today, social media is king. On average, individuals spend 2 hours and 15 minutes each day scrolling through their social media feeds and see anywhere between 4,000 and 10,000 ads per day!
So the question is: how do I make my marketing standout and catch the attention of my target audience? The answer: build your brand through video content!
Let us explain.
Why is Branding Important?
Branding is a crucial part of any business because it shows your customers, and potential customers, who you are and what you stand for. A company who has properly branded its products or services will have consistency across all imaging, colors, and tone of their content. This will give your brand credibility while at the same time giving you, the business owner, a clear roadmap to follow.
Branding also gives each business a chance to tell their own unique story, and trust us, everyone loves a good story! Having a solid branding platform and telling your unique story is what will form loyalty and keep customers coming back for more.
Why is Video Content Important?
Video content has created an environment of consumer engagement, unlike anything we have seen in the past. In general, video content has double the number of shares, comments, and likes than standard posts on social media.
Video marketing is also known for building trust with customers and giving them a behind-the-scenes look at your company! People love to feel included, so whether you are sharing short clips of office banter on your Facebook story, or promoting a new product introduced by staff, customers will appreciate the honesty and transparency video provides.
Video Marketing for Brand Building
In the industry of video marketing, we have the ability to help clients develop their brands by creating strategic storytelling content and campaigns. Video content is also great for SEO! A video is 50 times more likely to be listed on the first page of Google than a traditional webpage. Because of this, we have seen more companies adopting this business strategy which has proven to:
- Aid companies in the creation of targeted content.
- Strengthen customer brand loyalty.
- Improve overall sale conversions.
What are you waiting for?! Call us today to find out how you can see your brand represented through high-quality video!
Video marketing is an exciting new step that is being taken throughout the industry. Garlic Media is proud to be at the forefront of innovation in the world of video content and we are committed to helping our customers find their voice through branding, web development, and video marketing.